Vetstreet's Facebook initiative
Driving more consumer participation and advertiser sponsorship opportunites.
(Scroll forward in each section to see program components).
"Caption This" Facebook Templates
Templates designed for weekly consumer submitted photos. At the beginning of the week, a "Caption this!" photo would be posted on vetstreet.com's Facebook page and after hundreds of submissions, a caption would be choosen by Vetstreet's staff.
Facebook Timeline Photos
"Like us" templates designed for use with a variety of animal photos.
"Caption This" Facebook App
Taking their "Caption This" promotion one step further, I helped vetstreet.com create an app on their Facebook home page. This encouraged followers to submit their captions through the app to win sponsor prizes and the opportunity for vetstreet to offer sponsorship packages.
"Caption This" advertising
Banner ads for "Caption This" continue to be promoted on the home page of their website and through their weekly newsletter "Petwire."