Vetstreet's Facebook initiative

Driving more consumer participation and advertiser sponsorship opportunites.
(Scroll forward in each section to see program components).
"Caption This" Facebook Template
"Caption This" Facebook Template

press to zoom
"Caption This" Facebook Template
"Caption This" Facebook Template

press to zoom
"Caption This" Facebook Template
"Caption This" Facebook Template

press to zoom
1/2
"Caption This" Facebook Templates

​​
Templates designed for weekly consumer submitted photos. At the beginning of the week, a "Caption this!" photo would be posted on vetstreet.com's Facebook page and after hundreds of submissions, a caption would be choosen by Vetstreet's staff
.

Facebook Timeline Photo Template
Facebook Timeline Photo Template

press to zoom
Facebook Timeline Photo Template
Facebook Timeline Photo Template

press to zoom
Facebook Timeline Photo Template
Facebook Timeline Photo Template

press to zoom
1/2
Facebook Timeline Photos

​​
"Like us" templates designed for use with a variety of animal photos.

"Caption This" Facebook App
"Caption This" Facebook App

press to zoom
"Caption This" Facebook App
"Caption This" Facebook App

press to zoom
"Caption This" Facebook App
"Caption This" Facebook App

press to zoom
"Caption This" Facebook App
"Caption This" Facebook App

press to zoom
1/5
"Caption This" Facebook App

​​
Taking their "Caption This" promotion one step further, I helped vetstreet.com create an app on their Facebook home page. This encouraged followers to submit their captions through the app to win sponsor prizes and the opportunity for vetstreet to offer sponsorship packages. 

VetstreetProjects_10.jpg
VetstreetProjects_10.jpg

press to zoom
VetstreetProjects_11.jpg
VetstreetProjects_11.jpg

press to zoom
VetstreetProjects_10.jpg
VetstreetProjects_10.jpg

press to zoom
1/2
"Caption This" advertising

​​
Banner ads for "Caption This" continue to be promoted on the home page of their website and through their weekly newsletter "Petwire."